A vertical SaaS company serving the AEC industry partnered with EverClif when its website was a month old. There were four pages live, two direct competitors already in the category, and 250,000 monthly US searches nobody had claimed on their behalf.
ⓘWe do not publish client names. Every figure on this page is taken from the client's own GA4 property, comparing Q1 2026 with Q2 2026.
The programme so far
01 The opportunity
The product is built for one industry rather than for everybody, serving the architecture, engineering and construction sector specifically. That positioning sets up an awkward competitive picture. Broader horizontal tools already occupy much of the search landscape, and two direct competitors were building in the same vertical.
The first question was whether organic search could carry a meaningful share of pipeline at all. We put our keyword research automation to work across the category and mapped the demand that a vertical product could realistically compete for. It came to roughly 250,000 monthly searches in the United States, which was more than enough to justify building a proper organic channel.
The starting position was the harder part. The website was one month old. It had a home page, a couple of feature pages, a contact page and an about-us page. There was no blog, no comparison content, no analytics worth the name, and nothing for search engines to rank. Everything the strategy needed had yet to be built.
Monthly US searches identified as addressable demand for the category
Age of the website when the engagement began
Everything that existed on the site at the start
02 The solution
The website came first, because there was no other place to start. We rebuilt the home page design, then recreated the feature pages so each one targeted the demand it should own. We added competitor alternative pages for the searches where buyers are actively comparing vendors, and built out a full blog section. All of it runs on WordPress.
The content strategy came out of the research rather than out of a template. It was built on the keyword research and the industry knowledge from the founders. A seperate query fanout process built the augmented content strategy for GEO. The same programme serves traditional search results and AI engines from one plan.
Then the measurement. We set up the tech stack end to end: CRM, tag management, analytics and reporting dashboards. A company at this stage cannot afford to discover six months in that its numbers were never trustworthy, so the instrumentation went in alongside the build instead of after it.
The result is an organic inbound engine the client owns outright, with each layer built to work with the ones around it.
With a month-old website there is nothing to optimise. The first quarter went into building the thing that the second quarter would grow.
03 The impact
Q1 2026 was the build quarter, and the traffic numbers show it. Q2 is when the work started compounding: organic users grew more than eight-fold, and the site began converting them.
| Metric | Growth |
|---|---|
| Organic users | +732% |
| Organic leads | 0 → 12 |
Source: client GA4 property. Q1 2026 (January to March) against Q2 2026 (April to June).
The lead line has climbed every single month since the first one arrived. Organic produced nothing at all through the first quarter, which is what a site with four pages produces. The first leads landed in April, and each month since has beaten the one before it.
We start every engagement with a demand analysis and an honest growth forecast. See it for yourself.