Analytics & Insights
Most marketing teams are drowning in data and starving for insight. We build the analytics infrastructure that gets your tracking right, connects your channels, surfaces what actually moves the needle, and gives stakeholders the ROI evidence they need to invest with confidence.
The Reality
The average B2B marketing team uses 8-12 tools across paid, organic, email, and CRM. Each generates data. Almost none of it talks to the rest. The result: conflicting numbers, weeks lost in spreadsheets, and budget decisions made on gut feel rather than evidence.
Streamlined workflows built on clean, connected data reduce the time from insight to action.
Proper tracking setup reveals marketing-sourced pipeline that was previously invisible in your reports.
Track every touchpoint from first click to closed deal and know which channels are actually driving revenue.
We design, build, integrate, and continuously optimise a data solution anchored to your marketing goals -- from initial data audit to live reporting your whole team can act on.
We design and build role-specific dashboards that surface the metrics your leadership, channel owners, and finance teams actually need. No noise. No generic templates. Every view is built around a decision someone in your business needs to make.
Manual reporting is a tax on your team's time. We automate the data pipelines that feed your reports so your team gets accurate, up-to-date numbers without touching a spreadsheet. Scheduled delivery, alert thresholds, and anomaly flags included.
We connect your paid channels, CRM, web analytics, and revenue data into a single, clean data layer. We also audit and fix your tracking setup, UTM governance, conversion tracking, and tag management so the data flowing into your dashboards is accurate from the source.
When your data is connected and your dashboards are built around decisions -- not vanity metrics -- the benefits compound across your entire marketing function.
Connect channel spend directly to pipeline and revenue. Give your CFO and CEO the attribution model they need to see marketing as an investment, not a cost centre.
Identify which campaigns, keywords, and channels are burning spend without generating qualified pipeline. Reallocate budget to what is proven to convert.
Stop reconciling mismatched numbers from six different platforms. A unified data layer means your paid, organic, email, and CRM data all agree, and your team stops arguing about which report is correct.
Broken UTMs, missing conversion events, and untagged campaigns mean marketing-attributable revenue disappears from your reports. We audit, clean, and govern your tracking setup so every lead and conversion is captured and credited correctly.
Three phases. No ambiguity. You know exactly what we are building, why, and when it goes live.
Timelines are indicative. Complex multi-source integrations may require additional scoping.
We are tool-agnostic. We work within your existing stack or recommend the right combination for your scale and budget.
Data Visualisation & BI
Interactive dashboards and self-serve reporting environments
Data Integration & ETL
Pipelines that extract, transform, and load data across platforms
Cloud Data Warehousing
Centralised, queryable stores for your unified marketing data
Marketing & Ad Platforms
Paid search, paid social, programmatic, and affiliate data connectors
CRM & Revenue Platforms
Sales pipeline, deal stage, and customer lifecycle data
Web & Product Analytics
On-site behaviour, conversion funnels, and product engagement signals
Whether you are starting from scratch or rebuilding a reporting infrastructure that has outgrown your current tools, we will scope the right solution for your stage and budget.
Please fill up the form or email us directly at anirban@everclif.com.
We will respond within 24 hours.