Performance Marketing

Scale Paid Media OR AND Improve ROI

We work as your extended performance marketing team driving growth through paid campaigns efficiently. We use our B2B performance marketing experience fused with AI-powered workflows and real attribution data. No black-box reporting. No agency overhead. Measurable outcomes only.

Integrated Performance Marketing Program

We do not run channels in silos. Every dollar is tracked against business impact. Budget allocation follows data, not habit.

Google Ads

Search, Performance Max, Display, and YouTube campaigns built around your funnel stages. We own keyword strategy, bid automation, quality score optimisation, and conversion tracking end to end.

Meta Ads

Prospecting and retargeting across Facebook and Instagram, powered by audience signals, creative testing frameworks, and AI-assisted copy iteration. Every campaign is mapped to pipeline, not impressions.

LinkedIn Ads

The highest-intent B2B channel -- and the most expensive. We make every dollar accountable through precise audience targeting, conversion-optimised lead gen forms, and monthly ROI reviews tied to your sales pipeline.

Results That Speak

3X

Growth in Demo Volume

A B2B SaaS platform in the AI space needed more qualified demos, fast. Within one month of the engagement, Google Ads and LinkedIn Ads campaigns delivered tipple the demo volume while reducing CPL by 32%.

B2B SaaS  ·  USA
200%

Growth in Qualified Leads

A B2B Fintech company operating across Germany and France needed localised pipeline. In the first quarter, geo-targeted campaigns using regional intent data tripled their qualified lead volume.

B2B FinTech  ·  Germany, France

Why EverClif

Complete ownership of business metrics with end-to-end channel strategy and execution.
AI automation with human intervention for fast and accurate analysis and campaign build.
Two decades of marketing & tech experience at your disposal, with the founder involved in your engagement.

How We Work

Three phases. No ambiguity. You know exactly what we are running, why, and what it is expected to deliver.

01. Audit & Strategy
Weeks 1-2
We audit your existing ad accounts, conversion tracking, audience data, and attribution model. We map funnel gaps, identify wasted spend, and agree on a channel mix and KPI framework anchored to your pipeline goals.
02. Build & Launch
Weeks 3-5
We build campaign architecture, creative testing frameworks, tracking infrastructure, and AI automation workflows. You review and approve every component before spend begins.
03. Optimise & Scale
Week 6 onwards
Continuous A/B testing, bid strategy refinement, and cross-channel attribution analysis. Budget shifts follow data. Monthly performance reviews tie every metric back to pipeline and revenue.

Tailored for each client. Built for speed and accuracy.

Ready to Build a Paid Media Programme That Converts?

Whether you are starting from scratch or rescuing an underperforming account, we will audit your current setup and scope a programme built around your business goals.
Please fill up the form or email us directly at anirban@everclif.com.
We will respond within 24 hours.